SEARCH ENGINE OPTIMIZATION (SEO)
SEO is a combination of strategies and techniques used to drive and increase traffic to your website. In other words, Search Engine Optimization makes it easier for your potential customer to find you!
By making your website as user friendly to search engines, SEO aims to get you a higher placement in the search results of search engines including Google, Bing, Yahoo and other search engines.
When your customers search on the internet, you want your business to appear in the results. Competition is fierce and you need to work at your SEO on an ongoing basis.
There are a number of things to consider such as website speed, optimization of images, the use of site maps, keywords, meta descriptions and snippets, alt tags and the responsiveness of your website. These are but a few factors that make your website more attractive to search engines.
You can read more about SEO here.
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